Indian business travellers among the top spenders on hotels, Accor survey

Default, Hospitality — By on September 25, 2012 at 9:33 am

The Accor Asia-Pacific Business Traveller Survey 2012, covering nine countries in Asia-Pacific, seeks to
better understand the travel and behavioural preferences of business travellers based in the region.

The survey reveals that Indian travellers have one of the highest hotel budgets in Asia-Pacific, spending an average of US$400 per trip. Only Singaporeans spend more, averaging US$468. In terms of nightly spend on accommodation. Survey also reveals that, compared to fellow travellers in the region, Indian business travellers are most likely to be entrepreneurs, with 17% of respondents saying they own their own business. India had the lowest female-to-male ratio among Asia-Pacific business travellers, with women making up a paltry 6% of travellers. The regional average was 26%. A major observation is that when it comes to making reservations, business travellers from India are the most likely in the region to book directly on the hotel’s website – with 69% of respondents saying they usually make reservations via the hotel’s online booking channel and a further 19% saying they use online travel agents. None of the respondents said they used offline travel agents or call centres. This result is substantiated by the finding that Indian business travellers believe that hotel branded websites provide the most Indian business travellers among the top spenders on hotels, Accor survey competitive rates, whereas only 12% of them think independent websites offer the cheapest prices.

Indian executives are also the most likely to post about their hotel experiences – positive or negative – on social media, with 68% saying they do this at least sometimes (including nearly one in five travellers who say they always post on the likes of Facebook or Trip Advisor). Across the region, only one in ten travellers always posts their experiences on social media. Indian travellers agree with their counterparts across the region: a comfortable bed is key, with 53% of Indian executives saying they care most about having a comfortable bed when choosing a hotel, ahead of a good quality bathroom (50%) and free internet (46%). For outbound travel, Indian business travellers identified Singapore (31%), Thailand (26%) and Mainland China (18%) as their top three business destinations in the first half of 2012. For the second half of the year, respondents said they are most likely to travel to Singapore (35%), Mainland China (27%) and Thailand (25%).

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