Thinking big, Think Strawberries

Default, Featured, Travel — By on July 17, 2012 at 3:22 pm

Think Strawberries, a travel marketing and representation company, has emerged as one of the most admired names in a short span of time and an answer to those looking to unlock the opportunity called India and increase their share of Indian outbound travellers. Its ability to create enhanced visibility and value, be it trade, consumer, media or corporate outlets, is widely respected. The travel trade never misses a strawberry event…

Parul Sinha

Shayan Mallick

Home to more than 1200 million people (one-sixth of the world’s total population), a middle-class with strong purchasing power and nearing 400 million mark, one of the fastest growing economies worldwide, the fastest growing outbound travel market; India is the land of opportunities for the people in the business of travel as in any other sector. And as the large number destinations, hotels and travel companies from across the world swarm over India to corner a pie of this fastest growing outbound travel market, fewer succeed because of the lack of knowledge about this unique but complex market. Today India is home to about 75 national and regional tourism boards and many more hotels and DMC, and the numbers are increasing dramatically. However fewer have succeeded in unlocking the country’s immense tourism potential to their advantage.

Off-the-record, many a international tourism offices admit to learning the art of leveraging ‘Opportunity India’ after years of hard work in this increasingly becoming competitive markets. It is in this segment that ‘Think Strawberries’, launched in 2009 as a travel marketing and representation company, has not only created a respectable name but has also emerged as one of the leading and most admired company in India; thanks to its ability to delivery resultoriented strategic approach towards market development activities for its clients. A testimony to this is the Thinking big, Think Strawberries Think Strawberries, a travel marketing and representation company, has emerged as one of the most admired names in a short span of time and an answer to those looking to unlock the opportunity called India and increase their share of Indian outbound travellers. Its ability to create enhanced visibility and value, be it trade, consumer, media or corporate outlets, is widely respected. The travel trade never misses a strawberry event… tremendous visibility that Think Strawberries has created for Taiwan, especially amongst the trade outlets, within a short span of time. “As a company we are unique because we have a specialized team that researches and covers issues such as travellers’ behaviour and patterns – destination choice, purpose of travel, spending, holiday activities, market segmentation like air transport, the profile and structure of the travel trade, as well as the media, internet use and social media trends. This enables us to comprehensively recommend to our clients on how to best promote a destination in the Indian market,” says Parul Sinha, Head of Business, Think Strawberries.

Launched in 2009, Think Strawberries’ travel marketing and representation resource has earned it clients from across the sections including destinations, hotels, DMCs and even boast of highly niche products like Game Reserves, Safari Parks and Jungle lodges. The marketing representation company core strength lies in its dynamic Sales & Marketing services for its clients in their chosen markets of interest, backed by specialization in Public Relations and Networking with the Print and Electronic Media. Sinha proudly acknowledges that all of Think Strawberries’ clients have witnessed double digit growth over the years and there is an increasing awareness about their products in their target markets of India and Dubai. “We believe that the most important step for any representation and marketing company is to first educate the client on what they are buying. Our ground operators and other business partners have given us their unstinting support. Through our relationships, we are able to convince corporates and travel agents to use our clients and destinations. We have been able to generate interest for our clients, where previously there was none. says Sinha.

Headquartered in Delhi, today Think Strawberries is promoting international travel products in the markets of India and UAE through its offices in Delhi, Mumbai and Dubai. The company is also looking at other metros with plans to open a branch office in Bengaluru in the near future.

Strawberry especiality:

  • Market Analysis
  • Customizing & executing
  • Sales & Marketing plans Sales visits to wholesalers, retailers, and consolidators
  • Product presentations and tour operator contracting
  • Managing and representation at major trade shows and seminars
  • Print solutions – from designing to printing collateral locally
  • Providing reservation services where required
  • Advertising, including print, broadcast and online
  • Managing Public Relations campaigns
  • Planning and coordinating business development trips
  • Implementing mail campaigns
  • Conducting Internet marketing
  • Local promotions
  • Press Familiarization visits Legacy Hotels & Resorts, a chain


Strawberry Clients

hotel spread across the Southern Africa continent with properties in South Africa, Nigeria, Namibia, Ghana and Madagascar.

MkuzeFalls a Private Game Reserve with Lions, Leopards, Buffalos, Rhinos and Elephants and nearly 400 species of birds situated in the heart of historic Zululand in the South African province of KwaZulu-Natal.

Footsteps in Africa – Is the largest circuit of independent camps and lodges in Northern Botswana, Central Kalahari, Okavango Delta, Moremi Game Reserve and Chobe National Park.

Wild Frontiers – A DMC offering ground handling services and guaranteed departures in Uganda, Rwanda, and Tanzania.

Royal Zambezi Lodge – Situated on the banks of mighty Zambezi River and borde r ing Zambi a and Zimbabwe, is an award winning intimate privately owned lodge offering perfect access to Victoria Falls.

LibertyAfrica – A DMC, it has fullfledged offices in Nairobi and Mombasa and provides in Kenya and Tanzania.

Value Safaris: Represents owners of independent camps, lodges and mobile safaris in SouthAfrica and Botswana whose primary focus is on “Value for Money” safari experiences. Taiwan Tourism Board: Is an incredibly vibrant, modern and hospitable country that preserves its traditional Chinese culture while providing all the modern amenities.

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