Holidaying with Radison Blu Hotel IndoreDefault, Featured, Hospitality — By admin on May 25, 2012 at 8:12 am
Central India’s first internationallybranded five star property, RadissonBlu Hotel Indore, has certainlyupped the ante for hotels in theregion, be it the guest service,various amenities like F&B andrestaurants, MICE offering or Spa.The hotel has recently launchedsome innovative packages, with adose of leisure, combining historyand heritage; and pilgrimage ofUjjain and Omkareshwar, two of the12 Jyotirlinga. The initiative isaimed at not only promoting thebrilliant property but also thedestination. Aviation Herald visitsthe property and the destinationsaround to gather a firsthandexperience of what turned out to bean incredibly fresh and mostingenious product that travel tradecan promote from the region not onlyin the domestic but also to theinbound market! Indore beckons.
Located in the commercial capital ofCentral India, Radisson Blu HotelIndore presents the best possibleoption to explore the WesternMadhya Pradesh and the regionsmyriad offering. Indore is one of themost vibrant cities that one couldvisit in India. Besides, it has places ofimmense tourist interest like Mandu,Omkareshwar, Ujjain, Maheshwar,all within a couple of hours drivefrom Indore city.
Identifying the opportunity that thelocation presented, Radisson BluHotel Indore is keenly eyeing todevelop new market segments likeleisure and pilgrimage.
“Places of pilgrimage and religioustourism abound in this region, and soare destinations of leisure interest.And this provides us with a greatopportunity to not only push our ownproperty in these segments but alsothe destination. Ujjain andOmk a r e s hwa r a r e s e a t s o fJyotirlinga. Mandu abounds with thetales of legends, history, culture andarchitecture. These destinations canattract millions if marketed andpublicized well,” said Arun Arora,General Manager, Radisson BluHotel Indore.
“We have created very simple andvalue for money all-inclusivepackages offering travellers mix ofreligious as well as leisure products.We have priced the packages at verycompetitive rates that will evenappeal to the value conscioustravelers,” Arora added.
Sharing details on the packages,Ramendra P Singh, Director – Sales& Marketing, informed, “We areoffering all inclusive 2 nights (Rs20,000/-) and 3 nights (Rs 24,000)packages. These packages includeairport transfer, accommodation,transportation, sightseeing, entryfee, guides and even the arrangementsfor the performing of Pujawhile visiting places like Ujjain andOmkareshwar. Apart from Ujjain andOmkareshwar, Sightseeing visitsinclude Mandu, Maheshwar and theIndore city. Besides we are alsooffering customized packakges.”
Singh said that the feedback from thetrade is very encouraging as they arealways looking for new destinationsand innovative products like these.Arora also informed that the hotel islooking at rolling out these productsfor the MICE segment as well. “Weare the best hotel in the whole ofCentral India with state-of-the-art MICE facility. Besides, the nearbytourist attractions, Indore city and itsmuch talked-about ‘Shabe-Malwa(The nights of Malwa), night bazaar,culture and heritage provide us with atremendous product to offer to theMICE segment, mixing businesswith leisure as well as pilgrimage. Abusiness travel can’t get somethingbetter than this!,” he added.
The hotel has been visiting tradeevents and has hosted travel agents toshowcase its products and packagesand gather feedback. Ours’ is aunique product and we are taking allpossible initiatives to ensure that itbrings business not only for the hotelbut also to the local economy.Indore is very well connected with allthe major cities of India through rail,road and air, making it easilyaccessible from across India.