Spa industry sees huge growth:Featured, Tourism — By admin on July 9, 2010 at 6:26 am
Malaysia one of the most competitive spa destinations in Asia
Spa stands for salus per aqua, which means healing by water.A regular visit to the spa brings relief from internal ailments, rejuvenates the body and provides oxygen to the skin and joints.
Malaysia provides the perfect backdrop for health rituals with its traditional therapies that are amongst the oldest in the world, diversity of cultures and vast abundance of natural resources. In fact, Malaysia is fast becoming one of the most competitive spa destinations in Asia. Apart from the attractive medical tourism packages, another reason that draws health tourists to the country is the excellent spa provided an avenue for lucrative vacation packages.
Wellness and spa tourism is not a new phenomenon in Malaysia. Of late, the increasing popularity of health spas in Malaysia has investments in promoting health tourism packages.
According to a survey by Intelligent Spas, the number of spas in Malaysia has grown more than 200 per cent since 2002. There are more than 170 spas currently operating and earning an average RM1,000 ($312) per day in sales. The industry in Malaysia is still growing and it is expected to reach 250 outlets by 2011, according to Euromonitor International 2007 Country Sector Briefing.
Changes in lifestyle and the increased level of health consciousness have led many individuals, especially working executives, single women and couples, to visit spas.
There is a growing number of foreign and domestic tourists visiting day spas for relaxation and treatments. More premium spas have appeared at various resorts such as Langkawi, Penang and Kuala Lumpur. Most day spa facilities have also been upgraded to provide a full range of rejuvenating and therapeutic treatments.
Malaysia has great potential to be one of the most talked-about spa destinations in the Southeast Asia region. A great choice of high-quality spa and wellness centres can be found just about anywhere – in city hotels, resorts or simply located within major tourist districts.